Why

Short-form video has become the primary method of distribution of ideas. If a picture is wroth 1,000 words, then a 60-second clip, with 30 frames per second, is worth 1.8 million words.

URY is a social utility that serves to facilitate the open exchange of information.

We Believe:

Social Media Should Be Social

Existing platforms are called “social” media, but they hamper organic reach to drive ad revenue. Big Tech impairs the economic progress of creators who could otherwise gain freedom by exchanging valuuable goods and services with their followers.

Social Utilities Should Enable Speech

The First Amendment to the Constitution of the United States of America is the right to free speech. We believe social media platforms should function as utilities – agnostic to the perspective of their creators.

Video Underpins the Distribution of Ideas and Commerce

Distribution is required for a business to thrive in the modern digital era. We aim to serve as the rails for businesses to build and reach a global customer base.

Attention Can Be Monetized

URY is the network’s utility token, used to reward users for creating and contributing value. Attention is energy, and URY serves to monetize attention, as a digital unit of account.